So as a startup we have to embrace the “lean” philosophy in every aspect of how we build our business. This is especially true for big commercial events such as Bett 2018. There are no huge marketing budgets to spend on impressive stands or fancy corporate hospitality. No, in our world that is nothing but fluff and distraction. Our effort and investment is in our product and partnerships.

Yes that’s right, we have spent £0 on stands. £0 on corporate hospitality. £0 on hotels.

We are sharing a single Airbnb and some are sleeping on camp beds. Luxurious it is not. Acceptable for four nights? Absolutely. This collective experience does more for team dynamics than any course you will be sent on by a corporate business.So if you run a larger business, I would strongly suggest that less is more.

Our bang for our buck mentality stretches to every commercial partnership and establishing opportunities wherever possible. Our friends at BFC Networks have not only built a global product 1st with us in the School Data Sync market, but we have also established a new “best of breed” marketing programme called ETAP.

The Education Technology Alliance Partners are a group of highly rated suppliers of Microsoft Office365 services and ETAP is an easy to acces framework solution for any Multi Academy Trust or school. As a startup we have effectively forged 6 sales partnerships and channels without spending a pound.

This is the eve of Bett and the hard work starts now. Our strategy will be tested and we will make mistakes but as a startup these are exciting times and the only way we would want to work.