About Us

“We see technology as an enabler. When school leaders drive collaboration and better use of technology, it enables them to lead more strategically, see deeper and not miss those children who could be lost.”

Brendan Nel, Founder & CEO askEddi

AskEddi is a is a whole school improvement platform for school leaders, teachers, data managers and attendance managers.  

Founded by EdTech entrepreneur Brendan Nel in 2014, askEddi is the culmination of over 25 years of combined insight into the way data and technology are used in education. Working in close collaboration with educators, data analysts and software developers, we have created a game-changing solution to the problem of data in schools.

Already in use in schools across the whole of the UK, askEddi launched their core products Assessor and Attendance in 2019 and are rapidly changing the way data is accessed and interpreted by teachers, school leaders and data managers.

In 2020, working with the Association of School and College Leaders, askEddi are presenting the Open Data Project for Schools – creating a space to collaborate, learn and share best practice on school data. Read more here.

Eddi stands for Education data intelligence and our goal is to become integrated into day to day life in schools as the go-to for any questions about test scores, attendance, national benchmarking and student performance.

The team behind askEddi are based in Liverpool, UK and have a passion for improving learning outcomes for pupils in schools from all backgrounds, ensuring data points, trends and predictions can be accurately interpreted to allow targeted interventions.

Our belief is that schools should be able to use data for more than just accountability. Data should be up to date, accessible and actively serving the pupils it monitors.

We help schools to use data to improve performance, create impact and improve children’s learning. 

Join our ever growing network of schools today.


Meet the team:

Brendan Nel: Founder and CEO.  Following a number of years working in the technology sector, Brendan saw a need for schools to be able to use their own data more effectively, following a conversation with his wife who is a Deputy Head Teacher at a Liverpool school. Brendan is passionate about enabling non-technical people to use information to effectively support pupils.

Sarah Davies: Sales & Marketing. Sarah loves to communicate and is excited to support schools to start their journey with askEddi and SixIntoSeven. With a background in arts fundraising, Sarah understands challenges faced by the publish sector and strongly believes in askEddi’s power to help vulnerable pupils to get a positive start in life.

Dan Reil: Co-Founder and Head of Technical. Dan is an expert in system design and function, starting his career developing solutions for Further Education and joining Brendan to work with primary and secondary schools across the UK. Dan manages our diverse team of developers to address problems that schools face with intuitive, straightforward solutions.

Karen Youds: Technical Delivery. A CIPD certified trainer, Karen works between our operational and technical teams to check our products meet the needs of our customers, providing training and insights to ensure customers can make the most of our services.

Lyndsey Beauchamp: Client Services. With lots of experience working with key clients at technology companies, Lyndsey is the person our customers are most likely to talk to when they call or email us. Lyndsey looks after our support desk and runs our client onboarding service to take care of all of our valued customers.

“Our schools tell us they love the immediacy of data available on askEddi, not having to work through reams of spreadsheets to find what they need. It’s allowing school leaders to quickly access reports and use that information to work with their entire school team.”

Brendan Nel, Founder & CEO askEddi